Research: Museo Moderno.

The pandemic posed an unexpected and aggressive challenge for the cultural sector, forcing institutions to quickly update and reinvent themselves. This abrupt adaptation led to multiple pain points: outdated information, inefficient management systems, and schedules that fail to meet user expectations. These issues highlight the need to rethink strategies to provide a smoother and more user-friendly experience.

Context.
The Buenos Aires Museum of Modern Art is a cutting-edge institution that promotes national and international contemporary art. Renowned for its ability to curate and produce its own exhibitions, it has evolved from its “Ghost Museum” image into a vibrant and engaging space, connecting with diverse audiences in a picturesque city setting.

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Role:
Ux/Ui Design