Case Study: Meli Play.

Using the Sprint methodology, I explored the shortcomings of the Meli Play tab on Mercado Libre. I analyzed user perceptions through interviews and iterations, which helped me identify key areas for improvement. Below I explain what the research hypothesis was:

Meli Play +

Mercado Libre

Role:
Ux Design & Graphic Desig

Steps to Follow
It is essential to keep iterating and exploring multiple flow paths to map the user journey in detail and ensure their needs are fully addressed.

Additionally, investigating alternatives to strengthen the sense of "community" is key. This could include implementing social interaction features similar to Spotify's "jam" sessions or "Teleparty," or creating user comment sections for those who have already engaged with the content, which can further enhance the experience.

This is only an initial approach to the problem. To achieve a competitive implementation in the streaming market, we need to establish a phased roadmap, define the scalability goals for the project, and maintain a back-and-forth with development to understand the implementation possibilities.